Connect marketing spend to real admissions outcomes.
Aadhyant Marketing Intelligence brings Google Ads, Meta Ads and admissions CRM outcomes into one management view—so universities can measure what happens after a lead is generated.
New workspaces are reviewed by Aadhyant before integrations are enabled.
Admissions Intelligence
Management Snapshot
Verified CPL
₹ —
Spend ÷ verified paid leads
Cost / Paid Application
₹ —
Spend ÷ paid applications
Paid Applications
—
CRM-verified outcomes
Admissions
—
Final admitted outcomes
One verified funnel from marketing investment to admissions performance.
One intelligence layer
Built around the questions universities actually ask.
Not another advertising dashboard and not a replacement for the admissions CRM. Aadhyant connects the two so management can see performance across the complete paid-lead journey.
Verified marketing economics
See paid-media spend against CRM-verified leads, paid applications and admissions.
Counselor performance
Understand how paid leads are assigned, followed up and converted after they enter admissions.
Google + Meta intelligence
Compare platforms and campaigns using business outcomes instead of advertising metrics alone.
All-source comparison
Evaluate paid media alongside publishers, organic and other CRM lead sources without mixing cost models.
AI-ready analysis
Ask natural-language questions across campaigns, courses, sources, counselors and admissions outcomes.
Read-only by design
Connected marketing and CRM systems remain read-only; the platform provides intelligence, not automatic changes.
Simple onboarding
From signup to verified intelligence.
Universities can create their own workspace, or Aadhyant can set up an approved workspace and invite the first University Admin. The university then authorizes its own data connections.
01
Create workspace
University admin registers with a work email and organization name.
02
Aadhyant approval
Aadhyant reviews the request before any connected data is accessible.
03
Connect accounts
Authorize Google Ads, Meta Ads and add read-only Meritto credentials.
04
Measure outcomes
Use verified CPL, paid-application, admission and counselor intelligence.
Designed for controlled access.
Workspace privacy
Each university workspace remains separate from every other institution.
Read-only integrations
The intelligence layer does not automatically change ads or CRM records.
Privacy-conscious reporting
Management views are designed around aggregated outcomes rather than exposing student PII.
Ready to evaluate Aadhyant for your university?
Create your university workspace. Aadhyant will review the account before integrations and reporting access are enabled.